Twenty-five years ago, companies could spend lots of money on television ads or cold calls in order to generate lots of sales. Poor customer service, poor follow-up, and bad products weren't easily publicized, and therefore they didn't matter.
Today, global communications have exposed a company's behavior. A brand is
expected to deliver from start to finish. Overall, being likeable matters.
In this report we will explore:
- What likeability means and why it matters for your brand.
- How likeability and social media can be measured.
- The present inadequacies of social media measurement.
- How to shift to measuring likeability.
By the end of the report you will learn that likeability isn’t just a quality to embody, but it is also a metric that can be measured. Likeability can result in proven success for your brand.
Learn how to measure the social media impact for your brand by downloading our exclusive report.